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Investment Discipline

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Investment Discipline

  • Value equities offer superior risk-adjusted return opportunities
  • Focus is on the best companies within value universe
    • Superior financials
    • Strong competitive position
    • Shareholder oriented management
  • Fundamental equity and cash flow analysis necessary to identify value

Investment Process

  • Fundamental cash flow and credit analysis utilized to identify value
    • Screen for companies selling at discount to market (P/E and P/CF)
    • Identify superior companies
    • Assess free cash flow generation capability and debt burden
    • Create bull/bear case to determine risk/reward potential
    • Review technical support/resistance levels 
  • Supplement investment research with company visits, management interviews and industry conferences

Buy Discipline

  • Catalyst Driven
  • Positive operating fundamentals or catalyst must be present
    • Improving Order
    • Increasing Margins
    • Improved Cash Flow Generation
    • Accelerating Earnings
    • Management Change
    • Insider Activity
    • Trading Opportunity 
  • Timing Critical

Sell Discipline

Sell/Reduce Equity Investment when:

  • Risk/Reward becomes less favorable
  • Target achieved -- technical and/or valuation based
  • Business fundamentals deteriorate
  • Loss limit reached (absolute or relative to market)
  • May purchase puts and sell covered calls to reduce performance risk

Investment Strategies/Products

Investment Philosophy

151 Bodman Place, Suite 100, Red Bank, NJ 07701 

Phone: 732.933.8444 | Fax: 732.936.1170 | info@sunnymeath.net

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